Creating in-store theatre has never been so important.
For over fifteen years, Hélène Parisot has worked as a visual merchandising specialist for luxury retail brands and products. Her client experience includes international brands such as Cartier, Chanel and Vertu in New York, Paris, Moscow and London. Her scope included defining retail visual merchandising strategies and implementing consistent visibility in store across the world.
Hélène is recognised for her attention to detail, organisational skills, practicality and expertise. She creates visual merchandising programmes from concept through to delivery for clients seeking a turnkey service, formulating strategy, planning design, rolling out the implementation and inputting controls.Her bespoke displays help retailers of all sizes stand out, ensuring that the execution is consistent, on time, within budget and reflects the client’s brand image.
Hélène, now working under her own brand – A Sprinkle of Deco, is grounded in supporting the sales and marketing requirements of her clients while consumers are drawn to have a strong emotional connection with products and brands, through her cleverly crafted story-telling. Full retail project management is all part of the service. Clients are reassured that Hélène’s strong project, organisation and resource management skills, gained from working at a major American consultancy firm, demonstrate her control of every assignment she undertakes. In addition, Hélène is skilled at developing good rapport with staff across all levels of any organisation to engage them fully in the project in hand.